Its models are often hirsute and burly, though not always, and Schulz says the only constant among them is that they are friends or people he's admired. In reconstructing the issue into a 70 by 32 inch poster, readers reveal the ultimate centerfold, a paean to the male body to post above their bed, breakfast table or toilet. Each issue contains 56 eight by ten inch pages, each of which holds photos of that issue's subject(s) on one side and, on the other, a piece of a 56-tile puzzle. Yet in a larger sense, Pinups is also an art project about the power of print.
There's something transfixing about the format of the centerfold, and Schulz's project, ostensibly a magazine of nude portraits of men, exploits that something in every issue.